Psychological and pedagogical profile of the alpha generation

In recent years, pedagogy has been widely promoting studying of needs, interests, values and capabilities generation Z – the age group born at turn millennium. The connection their life with information communication technologies explained need educational system to reckon this cohort’s traits for optimizing pedagogical processes. However, since 2010, foreign sociologists have observing a new generation, so-called Alpha, whose characteristics are little different from Z, due even greater influence digitalization; in fact, birth. These children who attend kindergartens primary schools today. 7 they will begin enter professional training system, but one still no clear ideas education about cohort. This article strives characterizing Alpha’s specifics. For that, we studied relevant literature Russia abroad, several years had two groups children, interviewed teachers confirming or rejecting Alpha identified empirical studies previous years. As result, it was found while such qualities as high creativity, leadership abilities, self-confidence, interests various spheres human activity typical more than characterized increased excitability, irascibility egocentrism, which may affect labor market formation future.